MediaCom has announced that Eyad Abdul Khalek will join the group as MENA CEO, effective 1 October 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties.
Eyad joins MediaCom MENA from DataMined where as Managing Director and Co-Founder he was charged with remodelling the business, increasing profitability and leading the development of marketing performance and effectiveness products for advertisers and media agencies.
He also has a wealth of media agency experience, having previously held senior leadership roles with MCN and Starcom Mediavest Group in Dubai, working with large clients such as General Motors, Richemont Group and Saudi Telecom.
Eyad’s brief at MediaCom will be to make sure that MediaCom’s clients across MENA continue to benefit from the best tools, talent and connected communications provided from across MediaCom’s network, leveraging our existing partnerships with media, entertainment and sports rights owners to bring additional value and advantage.
“I’m thrilled to be leading MediaCom’s excellent team across MENA. The network has grown impressively in recent years and I want to ensure that it maintains that trajectory and continues to provide brilliant insights, superlative content and truly connected communications for its clients,” said Eyad.
“MENA is a crucial part of our global network and one that we have invested heavily in over recent years. I’m confident that Eyad’s leadership will enable us to enhance and develop our services even further, ensuring that our clients continue to create great content that connects with their target audiences,” said Nick Lawson, MediaCom CEO for EMEA
Filip Jabbour, CEO of GroupM MENA adds, “Eyad has a history of strategically developing and growing client business and will be an excellent addition to both the MediaCom and GroupM senior leadership teams. We are excited to leverage Eyad’s operational diligence and extensive digital knowledge and look forward to his continued success leading one of the top agencies in the region.”
MediaCom MENA is currently the sixth largest media agency in the region according to RECMA. Its clients include Mars, GSK, Sony and NBAD.