MediaCom tops three key RECMA reports in EMEA

MediaCom has been recognised as the leading media agency network across EMEA by RECMA

MediaCom has been recognised as the leading media agency network across EMEA by RECMA, the independent research organisation charged with assessing global media network performance, both qualitatively and quantitatively.

MediaCom is the first agency to top all three of RECMA’s key reports simultaneously across EMEA; the Qualitative Network Diagnostics Report, which takes into account 19 key qualitative metrics including client loyalty, top management, digital resources and awards; the Compitches Report, assessing pitch competitiveness; and the Overall Activity Rankings report based on agency billings.

MediaCom’s No. 1 position in EMEA is underpinned by its recent new business success across a number of networked clients, many of which are extensions of existing client relationships. Wins include the Coca-Cola Company in Italy, Poland, the Baltics and South Africa. Additionally, MediaCom have secured the Pernod Ricard assignment in Spain, Douglas in Germany, P&G in Israel, LIDL in Poland and the highly coveted TESCO account in the UK. These local new business successes feature alongside regional wins for eBay and the global planning assignment for Mars.

This momentum across EMEA has been further supported through many local industry accolades for MediaCom. The UK office has been named Agency of the Year by both The Drum and Campaign Magazine and M&M also awarded MediaCom Poland Agency of the Year.

“We’ve worked immensely hard over the past few years to consistently build the scale, talent and systems it takes to ensure that our existing clients are receiving an unparalleled level of commitment, dynamic approach and effective results for their business.” said Nick Lawson, CEO for EMEA, MediaCom.

“We believe that this level of commitment, combined with our Content + Connections ethos, has enabled us to contend for and secure new accounts, allowing us to work with even more of the most exciting clients in the region.”

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