MediaCom dominates Festival of Media shortlist
MediaCom has topped the shortlist for the Festival of Media Global Awards, securing recognition for its work across a broad range of markets and brands and comprehensively outperforming its rivals.
Twenty-one different campaigns were recognised by the judges as best in class across 17 different categories. The best performing entry was MediaCom China’s campaign for P&G hair care brand, Rejoice, which was nominated in four categories, while Norway’s two shortlisted campaigns for Ikea and Babyshop were shortlisted in a trio of categories each.
Other MediaCom clients nominated include Bose, Coca-Cola, Dell, P&G Gillette, P&G Head & Shoulders, P&G Old Spice, Revlon, Shell and VW. The agency has consistently performed well at the Festival of Media Global Awards, topping the shortlist in 2012 and 2013 and was named Agency Network of the Year in 2010 and 2012.
Festival of Media is the only award show that is dedicated to the evolution of media and that celebrates the best in media thinking and communications.
We’re thrilled once again to be topping the global shortlist across the highly competitive categories of the Festival of Media. From content to communications strategy and native advertising to e-commerce, MediaCom teams around the world are producing outstanding work for a broad range of clients. I’m particularly proud that a grand total of 21 individual campaigns, across 7 different markets have been recognised, demonstrating the consistency being delivered by our teams across a wide breadth of markets in creating connected communications systems for our clients. Congratulations to all the teams behind this phenomenal success,” said Stephen Allan, Worldwide CEO and Chairman at MediaCom.
The following campaigns were shortlisted:
Best Communications Strategy
Best Entertainment Platform
Best Event/Experiential Campaign
The Creative Use of Media Award
The Effectiveness Award
Best Use of Content
Best Use of Video
Best Community Development
Best Digitally Integrated Campaign
Best Social Media
Best E-Commerce Campaign
Best Use of Technology
Best Use of Native Advertising
Best Launch Campaign
Consumer Research Award
Best Targeted Campaign