MediaCom Beyond Advertising wins top Content prize

MediaCom’s content creators have picked up the top prize at the International Content Marketing Awards.

MediaCom Beyond Advertising teams landed the Grand Prix for its work on Shell’s Power of Sport campaign. This campaign also picked up the Best Non-Retail Consumer prize while work for the British Army secured the Best Public Service award and Dell’s Revenge of the IT Nerds campaign landed the Best B2B trophy.

The Grand Prix campaign saw Shell refurbish a derelict football pitch in Rio de Janeiro, using kinetic tiles to provide the power for the floodlights and demonstrating the company’s innovation in energy solutions.

Content created by MediaCom, combined with earned coverage, ensured the project secured global coverage for Shell, changing consumer attitudes towards the brand.

MediaCom’s success in beating 100 agencies from 21 different markets reflects the expansion of the MediaCom Beyond Advertising team and its ability to generate truly engaging content.

This year, campaigns led by MBA have previously picked up awards at the M&MGlobal Awards, Eurobest, Cannes Lions and Festival of Media Global.


  • Best Non-Retail Consumer – Shell – The Power of Sport


  • Best Public Sector / Government – The British Army – Changing the Face of the British Army
  • Best Non-Retail Consumer – Shell – The Power of Sport
  • Best B2B Technology & Telecoms – Dell – Revenge of the IT Nerds


  • Best Retailer Consumer – Revlon – Love is On
  • Best Non-Retail Consumer – Shell – Cities Energized: The Urban Transition

Full details of all the winners can be found on

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