Andrew Littlewood, previously MediaCom Australia's chief of data, ROI and direct response, tasked with helping provide agency teams and clients in North America faster access to the systems and services available through MediaCom and GroupM.
With over 14 years of industry experience, Littlewood began his tenure with MediaCom Australia four years ago. Since then, he has been extremely successful in the establishment and leadership of the agency’s Business Science team. Littlewood has also been responsible for the leadership of key econometric and analytical engagements with blue chip clients including Queensland and New South Wales Governments (former client), Energy Australia, Revlon, P&G, Audi and Volkswagen.
As Head of Knowledge of North America, Littlewood will be based in New York and will be responsible for working with key agency departments including those of Planning, Digital, Analytics, and Insights to ensure that data, research, and knowledge benchmarks are at the centre of the agency’s operations driving business outcomes for clients.
On his stateside appointment, Littlewood said, “As you can imagine, I’m incredibly excited by the opportunity! Knowledge is a big title, but it signifies MediaCom’s commitment and ever-greater focus on use of empiricism, data and analytics end-to-end through the planning process to benefit our clients. I look forward to helping more clients deliver better results.”
“We are always looking for new leaders who can help us deliver deeper, more creative and more integrated client solutions,” said Sasha Savic, CEO of MediaCom USA. “Andy will bring together all of our data tools and systems.”
In alignment with MediaCom’s positioning as The Content + Connections Agency, Juan Franco will now lead Marketing Analytics across MediaCom Australia. Since Juan joined MediaCom four years ago, he has developed an array of marketing effectiveness programmes for Westpac, Bayer, P&G, Revlon and P&O. He has also pioneered new techniques in allocation of web response to media and in digital attribution.
Sean Seamer, CEO MediaCom Australia said, “Andy has done a fantastic job in building up what is a market leading capability here at MediaCom. He thoroughly deserves his new role and I’m sure he will be as successful in the US as he has been here. Marketing analytics is critical to any contemporary communications agency and we will continue to invest in the capability, supporting Juan and his team to develop and grow.”