Frank Bitter has been promoted to Chairman Benelux & EMEA Market Development Officer. His position as CEO MediaCom Netherlands will now be taken by Maiko Valentijn who was previously Managing Director.
Frank’s remit in his new role will see him providing senior leadership to both the Netherlands and Belgium markets. Additionally, as EMEA Market Development Officer he will take advantage of his many years of international expertise to work alongside the EMEA leadership team supporting specific markets within the region with their continued growth and development
Frank has led and successfully grown MediaCom Netherlands over the last nine years, building it into the 3rd largest agency in the Netherlands. Under his leadership the agency has been nominated for AMMA’s prestigious Media Agency of the Year title an unprecedented four times in a row, winning the title in 2013.
At the same time, Maiko’s promotion recognises his ongoing commitment to our clients and huge contribution he has made to MediaCom’s growth in the Netherlands.
Maiko’s focus as CEO will be to continue to ensure that MediaCom clients have access to the very best tools, talent and connected communications solutions that the network can provide, including the full integration of the strong digital offering of the recently acquired Greenhouse Group and the fast growing capabilities in the area of both content and system thinking.
Maiko will lead MediaCom’s drive for growth in the market, where the agency has recently won key clients like H&M, Danone, Essent and GSK, developed a unique product offering and remained one of the top companies to work for in Netherlands.
“It’s really exciting to be contributing to MediaCom’s success across the EMEA region,” said Frank. “The strength of the MediaCom network is immense and I am hugely excited about how we can use that to fuel the enormous potential for growth that exists. I believe that we have the very best people, tools and resources in the industry and my task will be to help bring that potential to life.”
“Maiko has made a huge contribution to the growth and leadership of the agency in the Netherlands and I’m delighted that, in keeping with our ‘People first, better results’ ethos, he is able to grow his career within MediaCom. He will continue to provide our expert teams the leadership they need for the ongoing development of our skills and capabilities further ensuring that our clients’ communications benefit from the content and connections that deliver business advantage,” said Nick Lawson, CEO of MediaCom EMEA. “I’m also delighted that Frank is taking on this senior leadership role across the Benelux markets in addition to applying his valuable expertise on new business across EMEA. His contribution to building our team in the Netherlands has been huge and he has a wealth of knowledge to give to our EMEA team as we seek to deliver the very best media connections not only to existing clients, but also to grow the potential business opportunities across EMEA.”
MediaCom Netherlands is currently the third largest media agency in The Netherlands according to RECMA. Its clients include P&G, Pon Automotive, T-Mobile, Mars, H&M, Danone and GSK.