MediaCom wins two awards at M&M Global Awards 2014

Agency picks up two trophies for Shell, Audi also commended

LONDON: MediaCom picked up a double award win at the 2014 M&M Global Awards, receiving recognition for two Shell campaigns.

The agency’s work was celebrated at the awards in London last night, with MediaCom winning the Best Targeted and Best Automotive categories. The Land of Quattro campaign for Audi was also highly commended in the Effectiveness Category.

The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.

MediaCom also enjoyed a strong performance on the shortlist with 15 entries for clients including Dassault Systems, Etihad and Gillette.

These wins maintain MediaCom’s excellent performance at global media awards competitions. It was previously Agency Network of the Year for three years running at the M&M Global Awards in 2009-2011, and again in 2013. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.

Stephen Allan, MediaCom Worldwide’s Chairman and CEO, said, “I’m thrilled that MediaCom has picked up two prizes at the M&MGlobal Awards in London. It’s a great vote of confidence in our ability to identify connections across multiple markets and deliver brilliant results for our clients. In addition to the recognition for our work on Shell and Audi, we also had 15 entries shortlisted demonstrating our ability to generate best in class multimarket campaigns across all regions.”

MediaCom’s winning campaigns were as follows:

Best Automotive Campaign

  • Shell, Shell Advance Freedom Riders – MediaCom International/MediaCom APAC

Best Targeted Campaign

  • Shell Rimula Heavy Duty Diesel Engine Oil, Truckers: APAC’s Hidden Heroes – MediaCom India/MediaCom Malaysia

The Effectiveness Award

  • Volkswagen Audi, Land of Quattro – MediaCom International (Highly Commended)
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