MediaCom UK CEO Karen Blackett talks to The Guardian about the importance of breaking away from the old boys' network and the future of the industry
During last week’s unseasonably warm weather The Guardian dropped into MediaCom HQ to meet the woman behind the UK’s largest media agency.
Karen Blackett is renowned for working hard and makes no apologies for it. In the interview she reflects on her time in the media industry and how the hard work has paid off. She discusses the success of her apprenticeship scheme and how the work place needs to further diversify to ensure it’s able to communicate with an ever changing audience in the UK. The interview concludes with an insightful look ahead to the future with Karen describing how the industry is fast adapting to a new way of working and what it needs to do to get talent.
To read the article in full visit theguardian.com.