MediaCom named the Most Connected Agency at Connected Consumer Awards 2014
Innovators pursuing new advertising and commercial opportunities in the connected industry were celebrated at the annual Connected Consumer Awards last night, hosted at Nomura, on the banks of the Thames.
MediaCom’s success on the night came after winning the Most Connected Agency award in what was described as a “very tight category”, where a number of agencies impressed the judges. However, MediaCom was deemed the stand-out entry due to the “ethos of connectivity” running throughout planning, trading, and consumer research.
“Every agency short-listed in this category showed excellent abilities across connected planning and all are clearly committed to driving through new processes and techniques with the aim of better work for clients being the end goal,” said judge and digital consultant Greg Grimmer.
“MediaCom are worthy winners due to their proof of innovative work being executed for happy – and demanding – clients.”
Other winners on the night included Sky Media, Yahoo! and Weve. MediaCom’s Tim Lawrence accepted the award and said, “Over the past 12 months we’ve evolved our approach to media planning in light of the more connected media landscape and consumer – changing how we plan, trade, research and creating new tools. The MediaTel award is recognition of great work this approach has delivered across the agency.”
For more information, read the full story from MediaTel here.