Anheuser-Busch InBev has appointed MediaCom as its new media agency in the US after a formal review.
The news was announced earlier this week in a statement from Jorn Socquet, vice president of marketing for Anheuser-Busch:
“We always strive to be the best in all we do. After a thorough evaluation process, we have selected a new media agency, MediaCom, which is part of WPP’s GroupM, to lead our connection strategy, media planning and buying.
MediaCom is a leading, world‑class media agency, with deep experience and exceptional capabilities. Their work with us will guarantee the media connections for our brands remain at the forefront of the industry, building breakthrough consumer connections strategies for the future. MediaCom will manage our business out of New York.”
Anheuser-Busch is among the top CPG companies in media spending, and we are committed to providing the best integrated media strategies and investments that connect with our consumers where they spend their time.