Brazil 2014 is exciting a global audience.
TV coverage figures from around the world show that the event is not only breaking records in the heartland of the sport but also in new markets.
The opening game of the tournament attracted an audience of 42.9m on Brazil’s Globo TV, making it the most watched sporting event of the year.
In Japan, the country’s 2-1 loss to the Ivory Coast attracted 34.1m viewers for NHK, double the figure of the next biggest sports broadcast of 2014.
Even in the US, traditionally a minor player in the global football league, the World Cup is making wave. The US team’s 2-1 victory over Ghana attracted 11.1m viewers on ESPN, a record for a World Cup match in the country.
Global excitement about the event is also reflected in social media with Twitter recording 12.2m tweets during the opening game, with Germany Portugal the second most talked about at more than 8.9m tweets.
One of the biggest stars of the tournament is Brazil and Barcelona’s Neymar Jr, who gained around 300,000 new followers on Twitter after dominating the first match for the tournament. It all helps build his 42.2m fans across all social networks, making him one of the most connected athletes on the planet.
“The World Cup has demonstrated beyond doubt that Neymar Jr is an incredible weapon not just for the Brazil team but also for commercial brands. As Neymar’s commercial agency, we’re in a privileged position to be able to offer this unique asset to our clients, to elevate their marketing initiatives and connect with millions of consumers through their biggest passion points. What client wouldn’t want to hear about this opportunity,” said Misha Sher, Director of MediaCom Sport.
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