POSTED 03 DEC 2020
Data, Analytics & Insight • Permanent (Full Time)
Objectives of Business Science:
Business Science is MediaCom’s dedicated analytics team. Each member of the team is an ‘analytical problem solver’, pulling insight from data at all stages of the consumer’s purchase journey.
The primary focus for Business Science is measuring the effectiveness of our clients’ marketing activity. Through this, the team identify actionable recommendations to improve future planning, which are fed into the Comms Planning and Connect teams, as well as directly to clients. The team is very client facing, so building and maintaining strong relationships with clients is key.
Outside of pure effectiveness measurement, there are a number of other analytical services that Business Science can support clients and other MediaCom functions with. It is important in this area that we are constantly identifying the current questions that our clients and colleagues face, to ensure we employ our efforts as the agency’s ‘analytical problem solvers’ in the right areas to really make a difference.
Objectives of Role:
The Project Coordinator is responsible for working closely with the Associate Director/Director to ensure the day to day running of the teams analytical processes and their team of analysts.
Although the role sits within an analytical team, the focus here is on ensuring the smooth running of multiple projects across a number of different clients at any one time.