POSTED 13 JAN 2021
Data, Analytics & Insight • Permanent (Full Time)
MediaCom – Business Science Senior Econometrician
Overview of the role
MediaCom are seeking a Senior Econometrician to support the Associate Director in the day-to-day running of the technical aspects of analytics projects. You will be responsible for data processing and beginning to take the lead in client analysis and reporting.
MediaCom Business Science is committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance. We do this using a vast range of analytical techniques which are bespoke for each business question and client.
Our areas of expertise span: market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint, as well as others. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable. We are a team of 40 experts, working across more than 25 clients in the UK. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.
Reporting of the role
This role reports to a Business Science Associate Director.
The three best things about the job:
1. You’ll be at the cutting edge of the most advance analytics in the media industry; seeing the industry improve and change from the very front.
2. You’ll be working in a close-knit, friendly team who are there to support you at every stage of your career. We truly work as a team!
3. You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.
Measures of success:
You will have developed a demonstrable knowledge of the typical tools and techniques used in marketing analytics
You will be able to demonstrate strong presentation skills
You will be able to demonstrate the ability to prioritise
You will be able to demonstrate commercial acumen when understanding client business
You will be able to demonstrate a keen attention to detail and a questioning mindset
You will be able to demonstrate the ability to remain calm under pressure and to be able to juggle multiple projects/client
In three months, you will:
-Be supporting your line manager in the day-to-day running of technical aspects in your own projects
-Be responsible for data processing in your own projects and begin to take the lead in client analysis
-Ensure our analytics are fully integrated across the entire client team in the agency
-Coach and develop junior team member(s), where applicable, so they maximise their potential at MediaCom
What you will need:
-Experience in Market Mix Modelling
-Working knowledge of the typical tools and techniques used in marketing analytics
-Advanced Eviews or other statistical software package
-Working knowledge of programming language preferential
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
At MediaCom, we believe in People First, Better Results.
MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees based in 5 offices in London, Manchester, Leeds, Birmingham and Edinburgh.
As a business, we champion individuality and diversity in our people. Through a plethora of initiatives, we ensure that we attract and retain the greatest talent in the industry, all working together to create powerful, ground-breaking work through our unique, connected Systems Thinking approach. Our teams use data, technology and creativity to design communications strategies that build brands and generate sales, and we do it at scale. We believe that putting people first produces better results.
We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training, development plans and regular appraisals to enhance their performances and guarantee great results for them and the company.
MediaCom represents some of the greatest brands in the UK and beyond, both big and small. These include Sky, British Gas, Sony, Vauxhall, DFS, TUI, The Coca-Cola Company and Tesco.
MediaCom is Campaign’s Agency of the Decade (2009 and 2019), and WARC’s most effective agency in the world.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
To find out more about MediaCom visit us here: www.mediacom.co.uk
Follow us on Twitter: www.twitter.com/MediaComUK
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