Tokyo, Japan

MediaCom | Business Director

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MediaCom - Project Management • Marketing & Business Development • Full-Time

Overview of job
MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Japan Business Director to join us. In this role, you will be part of a one-of-its-kind Global E2E Team, partnering with one of the most prestigious and fastest growing global Beauty Care brands. This Global team operates in 11 countries, Japan being one of the highest priority ones. As the Japan Business Director, you will be leading an energetic, driven and exciting Team of 5+ people in Tokyo and working collaboratively with the Global Hub Team in Singapore, in a completely integrated manner. As an E2E business partner of our Client, you will be responsible for the success of Japan operations, leading excellence across Planning (strategic & tactical, all media), ongoing Implementation, Measurement, Optimization, Partnerships and more. This is a uniquely challenging role for someone who wants to actively lead MediaCom’s contribution within an exhilarating growth ambition of a market leading global Beauty Care brand. This role is also a very rare and unique opportunity in the Japanese advertising industry.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Global Account Director (Japan) and Japan E2E Leader (Singapore)

3 best things about the job:
1. Opportunity to work as an E2E partner of our Client
2. Opportunity to work in a rare and unique Global E2E organization
3. Opportunity to be part of a brand transformation journey in Japan

Measures of success:
In three months,

  1. Strong and credible relationship development with the Tokyo Team, Singapore Hub Team, Publishers / Partners and Clients
  2. Successful closure of brand’s Japan Annual Plan for the next financial year (Jul’21-Jun’22)
  3. Successful rollout of new Tests-&-Learn, including scaling up of Programmatic operations in Japan

In six months,

  1. A score of 6+ out of 7 in Client’s evaluation for MediaCom Japan’s performance
  2. Closure and rollout of a transformative innovation plan for the brand’s growth in Japan
  3. Strong Team performance and high motivation levels / retention rate

In twelve months,

  1. A score of 6+ out of 7 in Client’s evaluation for MediaCom Japan’s performance
  2. Proven brand growth in Japan, as a result of the transformative innovations led by MediaCom Japan
  3. A score of 4+ out of 5 in MediaCom’s global MY360 review system

Key Responsibilities

  • Leading (in collaboration with the Regional Leader) the ongoing Media Planning (all media, strategic and tactical)
  • Leading (in collaboration with the Regional Leader) detailed Campaign Planning (all media)
  • Leading Publisher Partnerships, tie-ups
  • Leading ongoing Implementation, Measurement and Optimization (all media)
  • Leading (in collaboration with the Regional Leader) design and implementation of new Tests-&-Learn
  • Supervising ongoing eCommerce Performance and optimization
  • Supervising ongoing Programmatic Campaigns (actual hand-on operations to be outsourced)
  • Supporting the Regional Leader in managing, servicing the Global Clients
  • Supporting other network stakeholders (Global Performance Leader, Global Campaign Orchestrator) in managing, servicing the Global Clients
  • Leading and managing team members (job prioritization, trouble shooting, goal setting, performance evaluations, etc)
  • Being part of the the MediaCom Japan Leadership Team and contributing to the overall agency development and growth

Qualifications and Requirements:

  • Holistic Media Planning & Implementation experience (all media, strategic and tactical)
  • Hands-on Digital experience (Platforms’ understanding, Programmatic understanding, Measurement understanding)
  • High analytical aptitude, with capability to lead holistic analyses and derive recommendations / actions (all media)
  • Relationship development and management with Senior Clients
  • Relationship development and management with Network Colleagues
  • Relationship development and management with priority publishers / technology partners
  • Ability to lead and care for a very energetic and capable team

More about MediaCom

Hello. We are MediaCom.

We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our Clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global Client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance

To find out more about MediaCom visit us here:

About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global Clients we work with.

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