POSTED 08 FEB 2021
Media Planning, Implementation & Activation • Permanent (Full Time)
Global Media Manager
Department / Team
Mars Pet Nutrition Europe
Global Associate Director
About MediaCom: People First, Better Results
People First, Better Results articulates our belief that an agency is only as good as the people behind the name. We believe that our people are truly what differentiate us as an agency. It is they who drive the success of the company, attracting clients who want to work with the smartest, most motivated people possible. Because we believe in the power of our employees to build our business, we aim to work in a way that recognises this; creating a culture and working environment that is exciting, stimulating and challenging.
MediaCom is one of the world’s largest and most successful media networks with 7,000 people working in 125 offices in 100 countries. To stay ahead of our competitors, MediaCom has always positioned itself as a visionary partner for our clients, challenging them by homing in on ground-breaking, commercial ideas based on in-depth insights and marketplace knowledge.
Our people and our culture are vital to our continued success. Like every company, we look to find the best people for the job. We believe we employ the best people in the industry. However, it doesn’t end with finding the best talent. We spend considerable time and funding ensuring that our people are motivated, have the best training and advancement opportunities and understand their clients’ businesses. We believe that by putting our People First, we deliver Better Results for our clients.
Having been appointed in 2018 as their sole planning/buying agency, MARS are MediaCom’s biggest client Globally, with a total ad spend of just over $1Bn across 3 core segments: Confectionary, Pet, Food.
Our brief in 2018 was to help them drive transformation across marketing and media.
Marketing transformational for MARS means sustainable growth by ensuring every brand interaction creates shared value for the people, pets and partners they serve, ensure their brands:
Media transformation for MARS means growing media contribution to sales by:
This purpose of this role is to join a centralised worldwide team who run Royal Canin (MARS biggest brand globally) and Pet Nutrition Europe (comprising on brands like Pedigree/Whiskas, Sheba, Dreamies)
Royal Canin and Mars Petcare are separate segments within MARS, however they both sit under the Pet Care division.
Currently, Royal Canin account team is made up of 6 people, servicing Global structure to build strategy and governance for the brand across 40+ markets but also Central structure to both plan & buy media across 18 Markets out of London HUB with Connected Execution teams.
Mars Pet Nutrition account team is made up of 8 people, servicing as Deployment team for Mars Petcare’s 4 key Blueprint markets – UK, Germany, France & Poland, for more than 8 pet care brands in the portfolio.
In 2021 we are merging the 2 teams together to create a Global Per Care specialist function, containing Brand and Performance experts.
Once fully staffed the team will comprise of 16 people in total, reporting into one Global Engagement Director.
This role is specifically to work on the Pet Nutrition Europe side of that team.
Media Manager at Mars Pet Nutrition
This role is to work on Mars Nutrition Europe on a Central Deployment Team (CDT) for 8+ Mars Petcare brands across 4 markets (UK/FR/DE/PL).
CDT team’s main role is to work with MediaCom European Brand Leads who define the strategy for the brands, craft this into an appropriate media plan for each of our markets and deliver that brief to the local investment teams for deployment, supporting them in seeing that through to successful execution.
We are looking for a manager who has experience across all media channels, particularly TV/Online Video which is a key growth driver for the Mars business.
This candidate is to support the Associate Director facing off to the Marketing Directors in each of the 4 markets. With the support of their team, this person will also be responsible for the deployment of our test and learn activity, working in close partnership with the Mars Consumer Insight team.
The Manager will be responsible for managing 3 X Senior Planners and 1 X Executive to orchestrate the planning processes from brief to execution to reporting with local buying teams for the clients in each market.
Reporting & Optimisation
About Mars Pet Nutrition
Mars is a multinational company with 3 major business segments: Mars Wrigley Confectionery, Petcare and Food.
Mars Pet Nutrition boasts some of the world’s best-known Pet food brands – including Pedigree, Whiskas, Sheba, Cesar and Dreamies. Mars Petcare is a significant segment in the overall Mars business, generating a substantial revenue for the company. With a portfolio of pet food brands, they aim to serve against any pet owner’s need for their pets and their mission is to make a better world for pets.
Mediacom have worked with Mars for many years in many key markets and we have a very strong relationship with them – we work very closely not just with the Mars marketing team but across their business. One of Mars’ key pillars is mutuality which is reflected in the way they work with Mediacom as the agency partner.
We are very proud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards - including Media Week, Campaign and Cannes. We believe these awards are a testament to how closely we work with Mars and our integrated approach, both within Mediacom and working in partnership with other agencies.
In December 2014, MediaCom secured the Mars planning business across all segments and in all markets. We followed this by consolidating both planning and buying as of January 2019.
The account win represents a step change in their approach to media planning & execution which Mediacom is driving the agenda for.