London, United Kingdom

International Digital Director - IKEA

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Programmatic, Biddable, Paid Media & SEO • Permanent (Full Time)

Job Description

Operating Company


Job Title

Digital Director

Department / Team


Reporting To

Global Account Director



About the team and/or client


One brand, many companies, and many, many people – that’s IKEA in a nutshell. Spread all over the world, IKEA have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people. This, together with their straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides IKEA in everything they do.

Duties and Responsibilities

  • Lead the global governance of the digital offering and capabilities across regional and local markets

  • Ownership and implementation of global digital playbooks to ensure best practice standards across regional and local market digital teams

  • Collaborate and leverage GroupMs global digital specialist leads in programmatic, social, ad ops, analytics, and data strategy to help support IKEAs global governance needs

  • Collaborate with Regional and Local Team leads to ensure strong deployment and integration of GroupMs digital offerings

  • Support Analytics and Planning teams with development and execution of digital campaign measurement

  • Establish and lead overall strategic approach with global market clients

  • Champion operational excellence, including staffing efficiencies and scope of work development

  • Achieve overall financial goals via effective cost management, revenue and scope of work in accordance with client contracts

  • Build effective and highly credible working relationships with key clients, influential stakeholders and cross-functional partners across the team, throughout the agency and within GroupM

  • Ensure local market digital teams are effectively leveraging key applications, media research tools/resources, and data/technology platforms within specified global markets

  • Spearhead and run Digital roadmap & prioritize topics in collaboration with another agency holding group who manages IKEA in some markets

  • Proactively support the digital leader at IKEA on various internal digital topics and thereby creating any working documents if needed

  • Work closely with the business science team supporting on attribution and incrementality test projects

Essential Skills, Knowledge and Experience

  • Omni channel expert
  • Fair knowledge on Data and Audiences
  • Experience in working with martech tools such as DMP, CDP etc if not with the tools but at least should be able to sketch the usability of these tools.
  • Knowledge on e-commerce and m-commerce is essential

Key Performance Indicators:

  • Client: Help to grow client assignments (revenue), retain existing scopes and achieving high client satisfaction scores
  • People: Development and retention of high performing talent and develop rounder digital know-how within the team

Revenue: Contribute towards the achievement of account/function revenue targets (to be agreed)

Growth: Contribute to agreed growth targets and demonstrate use of wider MediaCom, GroupM and WPP offering to deliver growth

Personal development: Positive “Open Door” 360 feedback from manager, peers and clients (where appropriate)

About MediaCom: People First, Better Results

Welcome innovators, initiative takers and instigators.

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

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