POSTED 26 JAN 2021
Programmatic, Biddable, Paid Media & SEO • Permanent (Full Time)
Senior Digital Planner
Department / Team
Digital Associate Director
About MediaCom: People First, Better Results
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom
About the team and/or client
adidas has created some of the world’s best performing sports shoes and infused fashion and lifestyle with its creativity. With its “Creating the New” business strategy, it has seen an unparalleled trajectory in the sector. The brand is both a reflection of its past and the driver of its future.
adidas have set ambitious goals over the next 3 years and will partner with MediaCom strategically, operationally and commercially to succeed. One of Mediacom’s largest global clients, adidas media activation spans 57 markets worldwide.
The Role Objective
As part of the global team, you will focus on delivering best practice, governance and driving consistent application of data and tech to inform decision making.
The global team is composed of account, planning and digital functions. The team is responsible for strategic guidance as well as governance, developing global guidelines and sharing best practice with regional teams and local markets with a view to drive consistency and reduce duplication. The digital team that sits within this global function is composed by digital and data & tech specialists that focus on providing strategic guidance across digital strategy, performance media, reporting & analytics, measurement and test and learn.
In this role you will:
manage the delivery of quarterly adidas revenue and app reporting to inform internal senior management team
To be successful you’ll:
Key measures of success
You’ll need to: