POSTED 28 JAN 2021
Programmatic, Biddable, Paid Media & SEO • Permanent (Full Time)
Global Digital Associate Director
Department / Team
Mars Pet Nutrition - Global
London with occasional travel
Background information on the client
Working across 75+ markets globally across planning, buying, strategy and data + analytics, Mars is one of MediaCom’s largest clients globally.
Mars are one of the world’s leading CPG companies with a global footprint ranging from the popular products like Snickers, M&Ms to pet food and nutrition. Mars makes a lot more than just chocolate. It’s distinct and different businesses such as Petcare, Mars Wrigley Confectionery and Food — have helped reach billions of consumers globally.
This role will be dedicated to the Petcare business, which led by MediaCom is undergoing an exciting and significant transformation in how they plan, buy and measure media. Pet care have moved from a historically TV led approach to a data centric, agile and digital focussed strategy (with 50% of Global media investment now in Digital), which has seen large investment in a range of exciting, bold and industry leading approaches. One of the largest being their approach to 1st party data and the ability to reach actual pet owners with relevant and impactful communications.
The Role and key responsibilities
Working with the Global Digital Director, you will assume responsibility for creating best in class digital strategies, supporting the markets in how they activate against these strategies and helping to design a modern, future facing data focussed vision for the future.
In this exciting and new role you will;
Skills, Behaviours and Experience Required
About MediaCom: People First, Better Results
Here at MediaCom, we know that our people are our greatest asset in making us the UK’s leading agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.
We’re also part of GroupM, WPP’s leading global media investment management operation and our parent company who help us to maximise our performance on behalf of our clients, our shareholders and our people.
Despite our growth over the years, we work hard at retaining our creative and inclusive approach by acting an agency of “Pirates” who aspire to our five pillars in every aspect of their work: Creativity, New Business, Citizenship, Bravery and Loving our Clients.
You will benefit from our ‘People First Development Programme’, and every employee attends our creativity training - “Upping Your Elvis”, which focusses on new methods of brainstorming, problem solving and ensuring productivity in creative sessions.
We have our very own on-site bar, an events programme including BBQs and drinks on the rooftop terrace, sports and social clubs, a range of staff discounts and on-site services including health screenings, financial management workshops, manicures and massages.
We believe that by putting our People First, we deliver Better Results for our clients. Find out more about our award winning work here: http://www.mediacom.co.uk/en/results.aspx
Want to know more? Follow us on twitter: @MediaComUK