Mobile Media Summit Conference

Fira Gran Via, Hall 8

As the official programme partner at MWC, Mobile Media Summit is bringing world-class speakers, top media agencies and brands together for unparalleled insights and networking at our summit.

Highlights of MMS Conference

Fira Gran Via, Hall 8

See Fabio Eposti of eBay International on a panel of mobile experts discussing effectiveness of data mining.

A View from the Top – Embracing Change in the New Digital Reality

Highlights of MMS Conference

Fira Gran Via, Hall 8

MediaCom’s Ben Phillips, together with a panel of mobile luminaries, will discuss the marketing challenges that keep them up at night, and how they solve them.

P&G Building Unconventional Partnerships to Delight Your Customer

Fira Gran Via, Hall 8

Join Stephen Squire of P&G as he discusses the partnership between Procter & Gamble and leading European insurance company ERGO Direkt.

Welcome to MWC Dinner

L’Eggs, Passeig de Gràcia, 116, 08008

Join us for good food, wine and conversation at our annual Mobile World Congress Dinner held at L’Eggs (only open to confirmed RSVPs).

Tour 1 | Connected Life – partnered by AOL

Hall 3, Entrance, Ground Floor

Explore how the “Internet of Things”, connectivity and robotic assistants will continue to improve consumer experience, taking personalised service and instant gratification to the next level. Hosted by Nicole Amodeo, Head of Mobile, MediaCom International and Jesse Chambers, VP of Monetisation at AOL. This will be followed by lunch provided by AOL at their stand in Hall 8.1.

Tour 2 | GSMA Innovation City

Hall 3, Entrance, Ground Floor

Be guided through the GSMA Innovation City where you will see practical demonstrations of how mobile connectivity expands possibilities for brands and consumers, showcasing organisations that are at the very forefront of mobile innovation. Hosted by Ben Phillips, Global Head of Mobile at MediaCom.

AOL’s Harbourside Reception

One Ocean Club, Marina Port Vell, Moll De La Barcelonetta 1, 08003, Barcelona

Unwind with AOL at an exclusive harbourside reception (by invitation only).

Tour 3 | Connected Life – partnered by Conversant

Hall 3, Entrance, Ground Floor

With so much focus on connectivity right now, we offer you a second opportunity to join our Connected Life Tour. Hosted by Deirdre McGlashan, Global CDO, MediaCom and Katie Bachelor, Head of Mobile, Conversant.

Official MWC | Mobile is Commerce

Hall 4, Auditorium 1

Keynote session with Sir Martin Sorrell (access only to Silver Pass Holders and above).

Tour 4 | MWC 2016 – The Highlights

Hall 3, Entrance, Ground Floor

Ben Phillips, Global Head of Mobile, will share with you his Congress highlights on a whistle stop tour of all the must-see innovations of 2016.

Pump up the Voluum

Hall 8.1, Booth F33

Drop by the VoluumDSP stand for drinks and the latest tunes from DJ Joelle Atkins (Ministry of Sound and Hed Kandi).

Informal Tapas and Wine Evening

Bravo24 at The W Hotel, Plaça de la Rosa dels Vents, 1, 08039 Barcelona

Join us at Bravo24, where you will have a chance to network with our partners and chat to fellow marketers about all you have seen at MWC 2016. Buzzfeed and Huffington Post founder Jonah Peretti, together with Ben Phillips, will share their insights and experiences into the challenges faced by advertisers and how to successfully connect with an increasingly mobile consumer.

Networking Lunch: Take a break from the hustle and bustle of the Croisette. Enjoy great food and conversation in an unbeatable location.

Cocktails & Curation: Kate Rowlinson, Managing Director, EMEA, MediaCom | Brant McLean, SVP, Brand Strategy, Buzzfeed

Grab a cocktail and get closer to the winning work. In this session, we’ll review the Glass Lions shortlist and past winners.

Welcome Dinner (Invitation only): Start your week in style with an evening of great food, entertainment and conversation in an unbeatable location. Hosted by Stephen Allan, MediaCom Worldwide CEO and Chairman, and our global leadership team.

Fireside Chat: Jonah Peretti, CEO, Buzzfeed

BuzzFeed CEO Jonah Peretti explains how brands can tap into technology and data to fuel creativity and solve some of their biggest marketing challenges.

Fireside Chat: Marc Pritchard, Chief Brand Officer, P&G | Client and WPP only

P&G’s Chief Brand Officer, Marc Pritchard, and MediaCom CEO Stephen Allan discuss the biggest issues facing our industry in the digital era.

Fireside Chat: Nick Bell, VP of Content, Snapchat

In this intimate Q&A, Nick Bell, VP of Content at Snapchat, explains what premium content looks like on the platform and chats about the company’s plans for expansion.

Cocktails & Curation: Jon Gittings, CSO, Americas, MediaCom | Molly Swenson, Co-Founder & Head of Brand, RYOT

After a busy day on the Croisette, grab a much-needed cocktail and a look at the winners from the Print and Poster Lions.

Consumer entertainment and engagement: The NFL way
Join us for an evening of exclusive insight into the workings of one of the world’s most valuable sports and entertainment brands, the National Football League. Followed by an exclusive performance by Wyclef Jean.

Panel Discussion: Clark Hunt, Owner, Kansas City Chiefs & FC Dallas | Shad Khan, Owner, Jacksonville Jaguars & Fulham FC | Osi Umenyiora, 2 x Super Bowl Champion & BBC Sports Presenter | Hosted by Journalist and Presenter, Mark Chapman

Breakfast with AdColony

Join the AdColony team and try an out of this world oxygen infused smoothie.

Fireside Chat: Tim Kendall, President, Pinterest

The way we communicate is becoming more visual. But how can marketers reach people in this visual world? Pinterest’s Tim Kendall reveals how the company’s revolutionary image recognition technology will help brands get discovered and move people to act.

Fireside Chat: Sir Martin Sorrell, CEO, WPP | Client and WPP only

In this intimate Q&A, Sir Martin Sorrell shares his views on the latest trends and topics that matter to marketers.

Fireside Chat: Russell Simmons, Founder, Def Jam Records | Sanjay Sharma, CEO, All Def Digital

Legendary Def Jam Records founder Russell Simmons discusses the cultural impact of hip-hop and explains how brands can speak authentically to young, connected audiences.

Fireside Chat: Ana Ivanovic, Global Tennis Legend

At 21, Ana was the #1 female tennis player in the world. Today, she is her own brand with a bevy of endorsement deals and six million social media followers. Come hear what she’s learned about the changing nature of influence and consumer engagement.

Panel Discussion: Henry Blodget, CEO, Business Insider | Tamara Ingram, CEO, JWT | Kristen D’Arcy, Head of Performance Marketing and Media, American Eagle | John Campbell, SVP, Global Media, National Geographic | Malena Cutuli, Group Head of Integrated Brand Comms & Capability, Shell

Today, more than ever, consumers want to be associated with brands that take political stances and share their beliefs. But when, where and how should brands ‘take a stand’? Join the debate in this insightful panel discussion.

Cocktails & Curation: Anush Prabhu, Chief Strategy Officer, MediaCom USA | Jim Daily, Global President, Teads

Grab a cocktail and learn about the latest winning work.

Suite closes for a private event

Connected Home Tech Showcase
See the future of connected home tech. Chat with Unruly and get hands-on with the latest devices enabling brands to share their stories with consumers in new, exciting ways.

*Closed during speaker sessions

Fireside Chat: Madonna Badger, CEO, Badger and Winters | Meredith Kopit Levien, EVP & CRO, The New York Times

Madonna Badger, creator of #womennotobjects, tells The New York Times’ Meredith Kopith Levien how she’s working to change how men and women are portrayed in advertising.

Fireside Chat: Matt Brittin, President, EMEA Business and Operations, Google

In this intimate Q&A, Google’s Matt Brittin shares his thoughts on cultivating talent, brand safety and more.

Networking Lunch with Unruly

Panel discussion: Brian Cooley, Editor at Large, CNET | Simon Gosling, Unruly Futurist | Dan Burdett, Head of eBay Labs EMEA | Jenny Trueman, Head of Connected Homes and Product Innovation, Direct Line Group | Ben Phillips, Global Head of Mobile, MediaCom

How will the way you relax, cook, sleep or raise a family change by 2020? Find out in this interactive panel session, and see how the tech of the future will emotionally move people in a connected and cognified home.

Cocktails & Curation: Matt Mee, Chief Strategy Officer, MediaCom | Ian Forrester, Global SPV of Insight, Unruly

End the week by taking a look at the best winners from the Media Lions.

Farewell to Cannes in Partnership with Global Goals

Say goodbye to Cannes in style with screenwriter Richard Curtis, the MediaCom team and Global Goals.

Panel discussion: Richard Curtis, Screenwriter, Producer and Director | Sir John Hegarty, legendary advertising executive | Terry Savage, Chairman, Cannes Lions | Claudia González Romo, Chief of Public Advocacy, UNICEF

Join Richard Curtis, broadcaster Emma Freud, and more, to celebrate the work and brands which have served to make a positive difference for people and the planet.

Breakfast & Check in

Welcome: Mark Heap, CEO, MediaCom APAC

Keynote Speaker: Jeanne Lim Ph.D., CEO, Hanson Robotics Ltd, joined by Sophia the Robot

Session Track 1:
A. Facebook: Social Storefront
B. Google: Creative Use of Technology
C. One Championship: The Content Battle
D. MediaCom x VERSA: Will eCommerce Kill Brands?
E. Verizon Media: 5G A Brave New World

Session Track 2:
F. Unruly: Tokyo – Games for Growth
G. Twitter: The Art & Science of Brand Safety at Scale
H. INCA: The Power of Influence
I. Zalora x ViSenze: The Future of Shopping
J. MediaCom: Emerging Technologies & Scaleable Growth

Networking Lunch | Tech Garden | Unruly x Envision Keynote

Session Track 3:
A. Facebook: Social Storefront
B. Google: Creative Use of Technology
C. One Championship: The Content Battle
D. MediaCom x VERSA: Will eCommerce Kill Brands?
E. Verizon Media: 5G A Brave New World

Session Track 4:
F. Unruly: Tokyo – Games for Growth
G. Twitter: The Art & Science of Brand Safety at Scale
H. INCA: The Power of Influence
I. Zalora x ViSenze: The Future of Shopping
J. MediaCom: Emerging Technologies & Scaleable Growth

Keynote Speaker: Hugh Evans, CEO, Global Citizen

Close: Mark Heap, CEO, MediaCom APAC

Bonus session: INCA Influencer Panel & Happy Hour

End

Breakfast.

Google’s Fifth Wave of Innovation

Dan Kaufman, Head of Advanced Technology and Products (ATAP), Google
Google’s Dan Kaufman reveals the ambitious projects behind Google’s ATAP and the next wave of more intelligent, intuitive, humanised products built for tomorrow’s consumer.

The Future is Content

Dawn Ostroff, Chief Content Officer, Spotify | Sasha Savic, CEO, MediaCom US
Spotify’s Dawn Ostroff reveals how content has changed (or not) in the last 20 years and what brands should be doing now to win hearts and minds.

Networking lunch

Fireside chat: The Business of Sport

Peter Moore, CEO, Liverpool FC | Toby Jenner, COO, MediaCom
Peter Moore chats with MediaCom COO Toby Jenner about the lessons that prepared him for the leadership role at one of the most successful clubs in Europe.

Fireside Chat: The Laws of Growth; Bursting the Marketing Myths

Professor Nicole Hartnett, Ehrenberg-Bass Institute | Andy Walsh, Chief Strategy Officer for GroupM, MediaCom
Dr Nicole Hartnett discusses the relevance of the ‘Laws of Growth’ in today’s marketing landscape, and considers which still stand true to consistently drive brand growth.

Cocktails and Curation:Entertainment Track including Sport Shortlist

Rebecca Waring, VP, Insight & Solutions, Unruly | Misha Sher, VP Sport & Entertainment, MediaCom
After a busy day on the Croisette, grab a much-needed cocktail and a look at
some of the best shortlisted work from the Entertainment Track.

The Solrée de Pandora: with live entertainment from an international artist

MediaCom partners with Pandora to bring our guests an exceptional evening
of entertainment and networking as the sun sets on the Cannes skyline.

An Engaging Breakfast powered by Unruly

Feeling the passion: Kick-start Your Digital Sports Activation

Sporting events let brands connect with audiences on an emotional level.
Unruly’s emotional data guru Rebecca Waring and brand strategy expert Nicola Spooner reveal how to get it right.

Fireside Chat: Stephen Allan in conversation with Mark Read

Mark Read, CEO, WPP | Stephen Allan, Worldwide Chairman and CEO, MediaCom
Stephen Allan and Mark Read discuss Mark’s first year as CEO, his creative transformation vision for WPP, and the opportunities for brands to continue growing in a rapidly changing world.

Brand leaders discuss: What are you optimistic about?

Scott Zalaznik, SVP Digital, adidas | Janelle Anderson, VP Global Marketing, American Airlines | Kellyn Smith Kenny, CMO, Hilton | Matthew Mee, Chief Strategy Officer, MediaCom
Amidst the endless cycle of change in the industry, competitors from unlikely places and more, where does the future look bright for marketers? MediaCom Global CSO Matt Mee chats with adidas, American Airlines and Hilton.

Lunchtime Inspiration: Grab a plate of food and stay for…

The Great Debate: Cannes 2019

Terry Kawaja, Founder & CEO, LUMA Partners | Geoff Ramsey, Chief Content Officer & Co-Founder, eMarketer | Brian Wieser, Global
President of Business Intelligence, GroupM
Three of the most insightful and outspoken leaders in media hold a no-holds-barred debate on the major ecosystem issues and the future of business transformation in the next five to 10 years.

Fireside chat: Stephen Allan in Conservation with Bob Bakish

Bob Bakish, President and CEO, Viacom Inc. | Stephen Allan, Worldwide Chairman and CEO, MediaCom
MediaCom’s Stephen Allan talks to Viacom President and CEO Bob Bakish about his model for success and how to connect with viewers against a backdrop of changing media consumption.

Cocktails and Curation: Reach focusing on Media Lions (and Social + Influencer) Shortlist

Andrew Buckmann, COO, Sublime | Anush Prabhu, Chief Strategy Officer, MediaCom US
Grab a cocktail and learn about the best shortlisted work for Media Lions.

Suite closes at 6:30pm for a private event

Breakfast.

Fireside Chat: Lessons from China: Alibaba, Data Technology, and the Future of e-Commerce

Christina Lu, General Manager, Uni Marketing Center, Alibaba Group | Mark Heap, CEO, MediaCom APAC
Christina Lu reveals what makes China’s e-commerce market unique, and how companies here are gaining competitive advantage through smarter use of data.

Brand leaders discuss: Can sustainability give you the competitive edge?

Dean Aragon, CEO Shell Brands International & Global VP Brand at Shell | Berta de Pablos-Barbier, Chief Growth Officer, Mars | Sue Unerman, Chief Transformation Officer, MediaCom UK
The world’s resources are running low. What roles could and should brands play in the quest for a sustainable future? MediaCom’s Sue Unerman asks leaders from Shell and Mars.

Networking lunch

Panel discussion: Africa Rising: Economic and Cultural Influence

Sylvia Mulinge, Chief Customer Officer, Safaricom | Eni Aluko, Professional footballer for Juventus FC, England centurion and media pundit | Jo Rigby, Global Head of Business Development and Marketing, MediaCom
What growth opportunities are there for brands in Africa? How can they tap into Africa’s cultural influence without misappropriation? Find out and feel inspired by this wonderful region.

Cocktails and Curation: Innovation and Experience Lions

Kari King, RVP, Midwest Sales, Teads | Bianca Best, Global Managing Director of BLINK & Strategic Partnerships, MediaCom
End the week by taking a look at the best of the shortlist from the Innovation and Experience Lions.

MediaCom’s Farewell to Cannes.

Suite officially closes at 10:00pm