MediaCom at Cannes 2017

Now in our fifth year, the MediaCom Suite hosts a packed agenda.  Join us for intimate fireside chats with some of the biggest names in advertising and beyond, daily Cocktails & Curation sessions to review the winning work, and evening events to build better connections.

Invited guests are welcome to use our suite at the Martinez Hotel as a base during the festival to escape the crowds.  Host a meeting in one of our two private meeting rooms and use our library to catch up on work and charge up your phone or laptop.  Alternatively, you can relax with colleagues on our exclusive terrace overlooking the Croisette.

See how Cannes unfolded last year, with our 2016 wrap-up video below.

Cannes 2016 wrap-up from Videos on Vimeo.


19 June 2017 - 22 June 2017

    • 09:00 – 17:00

      Mobile Media Summit Conference

      Fira Gran Via, Hall 8

      As the official programme partner at MWC, Mobile Media Summit is bringing world-class speakers, top media agencies and brands together for unparalleled insights and networking at our summit.

    • 11:25

      Highlights of MMS Conference

      Fira Gran Via, Hall 8

      See Fabio Eposti of eBay International on a panel of mobile experts discussing effectiveness of data mining.

      A View from the Top – Embracing Change in the New Digital Reality

    • 13:00

      Highlights of MMS Conference

      Fira Gran Via, Hall 8

      MediaCom’s Ben Phillips, together with a panel of mobile luminaries, will discuss the marketing challenges that keep them up at night, and how they solve them.

      P&G Building Unconventional Partnerships to Delight Your Customer

    • 13:25

      Fira Gran Via, Hall 8

      Join Stephen Squire of P&G as he discusses the partnership between Procter & Gamble and leading European insurance company ERGO Direkt.

    • 20:00

      Welcome to MWC Dinner

      L’Eggs, Passeig de Gràcia, 116, 08008

      Join us for good food, wine and conversation at our annual Mobile World Congress Dinner held at L’Eggs (only open to confirmed RSVPs).

    • 10:30

      Tour 1 | Connected Life – partnered by AOL

      Hall 3, Entrance, Ground Floor

      Explore how the “Internet of Things”, connectivity and robotic assistants will continue to improve consumer experience, taking personalised service and instant gratification to the next level. Hosted by Nicole Amodeo, Head of Mobile, MediaCom International and Jesse Chambers, VP of Monetisation at AOL. This will be followed by lunch provided by AOL at their stand in Hall 8.1.

    • 15:00

      Tour 2 | GSMA Innovation City

      Hall 3, Entrance, Ground Floor

      Be guided through the GSMA Innovation City where you will see practical demonstrations of how mobile connectivity expands possibilities for brands and consumers, showcasing organisations that are at the very forefront of mobile innovation. Hosted by Ben Phillips, Global Head of Mobile at MediaCom.

    • 19:30

      AOL’s Harbourside Reception

      One Ocean Club, Marina Port Vell, Moll De La Barcelonetta 1, 08003, Barcelona

      Unwind with AOL at an exclusive harbourside reception (by invitation only).

    • 10:30

      Tour 3 | Connected Life – partnered by Conversant

      Hall 3, Entrance, Ground Floor

      With so much focus on connectivity right now, we offer you a second opportunity to join our Connected Life Tour. Hosted by Deirdre McGlashan, Global CDO, MediaCom and Katie Bachelor, Head of Mobile, Conversant.

    • 14:00

      Official MWC | Mobile is Commerce

      Hall 4, Auditorium 1

      Keynote session with Sir Martin Sorrell (access only to Silver Pass Holders and above).

    • 15:00

      Tour 4 | MWC 2016 – The Highlights

      Hall 3, Entrance, Ground Floor

      Ben Phillips, Global Head of Mobile, will share with you his Congress highlights on a whistle stop tour of all the must-see innovations of 2016.

    • 17:00

      Pump up the Voluum

      Hall 8.1, Booth F33

      Drop by the VoluumDSP stand for drinks and the latest tunes from DJ Joelle Atkins (Ministry of Sound and Hed Kandi).

    • 20:00

      Informal Tapas and Wine Evening

      Bravo24 at The W Hotel, Plaça de la Rosa dels Vents, 1, 08039 Barcelona

      Join us at Bravo24, where you will have a chance to network with our partners and chat to fellow marketers about all you have seen at MWC 2016. Buzzfeed and Huffington Post founder Jonah Peretti, together with Ben Phillips, will share their insights and experiences into the challenges faced by advertisers and how to successfully connect with an increasingly mobile consumer.

    • 12:30 – 14:00

      Networking Lunch: Take a break from the hustle and bustle of the Croisette. Enjoy great food and conversation in an unbeatable location.

    • 17:30 – 18:30

      Cocktails & Curation: Kate Rowlinson, Managing Director, EMEA, MediaCom | Brant McLean, SVP, Brand Strategy, Buzzfeed

      Grab a cocktail and get closer to the winning work. In this session, we’ll review the Glass Lions shortlist and past winners.

    • 19:30 – LATE

      Welcome Dinner (Invitation only): Start your week in style with an evening of great food, entertainment and conversation in an unbeatable location. Hosted by Stephen Allan, MediaCom Worldwide CEO and Chairman, and our global leadership team.

    • 10:00 – 10:45

      Fireside Chat: Jonah Peretti, CEO, Buzzfeed

      BuzzFeed CEO Jonah Peretti explains how brands can tap into technology and data to fuel creativity and solve some of their biggest marketing challenges.

    • 11:00 – 11:45

      Fireside Chat: Reggie Yates, Presenter and Documentary Maker, BBC

      In a world of endless content, how do you stand out from the pack? Reggie Yates, the BBC’s hottest young documentary maker, explains how to tell stories that resonate with always-on audiences.

    • 12:30 – 14:00
      Networking Lunch
    • 14:30 – 15:30

      Fireside Chat: Marc Pritchard, Chief Brand Officer, P&G | Client and WPP only

      P&G’s Chief Brand Officer, Marc Pritchard, and MediaCom CEO Stephen Allan discuss the biggest issues facing our industry in the digital era.

    • 16:00 – 16:45

      Fireside Chat: Nick Bell, VP of Content, Snapchat

      In this intimate Q&A, Nick Bell, VP of Content at Snapchat, explains what premium content looks like on the platform and chats about the company’s plans for expansion.

    • 17:30 – 18:30

      Cocktails & Curation: Jon Gittings, CSO, Americas, MediaCom | Molly Swenson, Co-Founder & Head of Brand, RYOT

      After a busy day on the Croisette, grab a much-needed cocktail and a look at the winners from the Print and Poster Lions.

    • 19:30 – LATE

      Consumer entertainment and engagement: The NFL way
      Join us for an evening of exclusive insight into the workings of one of the world’s most valuable sports and entertainment brands, the National Football League. Followed by an exclusive performance by Wyclef Jean.

    • 20:15 – 21:00

      Panel Discussion: Clark Hunt, Owner, Kansas City Chiefs & FC Dallas | Shad Khan, Owner, Jacksonville Jaguars & Fulham FC | Osi Umenyiora, 2 x Super Bowl Champion & BBC Sports Presenter | Hosted by Journalist and Presenter, Mark Chapman

    • 08:30 – 10:00

      Breakfast with AdColony

      Join the AdColony team and try an out of this world oxygen infused smoothie.

    • 10:00 – 10:45

      Fireside Chat: Tim Kendall, President, Pinterest

      The way we communicate is becoming more visual. But how can marketers reach people in this visual world? Pinterest’s Tim Kendall reveals how the company’s revolutionary image recognition technology will help brands get discovered and move people to act.

    • 11:00 – 12:00

      Fireside Chat: Sir Martin Sorrell, CEO, WPP | Client and WPP only

      In this intimate Q&A, Sir Martin Sorrell shares his views on the latest trends and topics that matter to marketers.

    • 12:00 – 12:45

      Fireside Chat: Russell Simmons, Founder, Def Jam Records | Sanjay Sharma, CEO, All Def Digital

      Legendary Def Jam Records founder Russell Simmons discusses the cultural impact of hip-hop and explains how brands can speak authentically to young, connected audiences.

    • 13:00 – 14:00
      Networking Lunch with Teads
      Join Teads for an hour of relaxation and networking.
    • 14:00 – 14:45

      Fireside Chat: Ana Ivanovic, Global Tennis Legend

      At 21, Ana was the #1 female tennis player in the world. Today, she is her own brand with a bevy of endorsement deals and six million social media followers. Come hear what she’s learned about the changing nature of influence and consumer engagement.

    • 15:30 – 16:15

      Panel Discussion: Henry Blodget, CEO, Business Insider | Tamara Ingram, CEO, JWT | Kristen D’Arcy, Head of Performance Marketing and Media, American Eagle | John Campbell, SVP, Global Media, National Geographic | Malena Cutuli, Group Head of Integrated Brand Comms & Capability, Shell

      Today, more than ever, consumers want to be associated with brands that take political stances and share their beliefs. But when, where and how should brands ‘take a stand’? Join the debate in this insightful panel discussion.

    • 17:30 – 18:30

      Cocktails & Curation: Anush Prabhu, Chief Strategy Officer, MediaCom USA | Jim Daily, Global President, Teads

      Grab a cocktail and learn about the latest winning work.

    • 19:00

      Suite closes for a private event

    • ALL DAY*

      Connected Home Tech Showcase
      See the future of connected home tech. Chat with Unruly and get hands-on with the latest devices enabling brands to share their stories with consumers in new, exciting ways.

      *Closed during speaker sessions

    • 11:00 – 11:45

      Fireside Chat: Madonna Badger, CEO, Badger and Winters | Meredith Kopit Levien, EVP & CRO, The New York Times

      Madonna Badger, creator of #womennotobjects, tells The New York Times’ Meredith Kopith Levien how she’s working to change how men and women are portrayed in advertising.

    • 12:10- 12:50

      Fireside Chat: Matt Brittin, President, EMEA Business and Operations, Google

      In this intimate Q&A, Google’s Matt Brittin shares his thoughts on cultivating talent, brand safety and more.

    • 13:00 – 14:00

      Networking Lunch with Unruly

    • 14:00 – 15:00

      Panel discussion: Brian Cooley, Editor at Large, CNET | Simon Gosling, Unruly Futurist | Dan Burdett, Head of eBay Labs EMEA | Jenny Trueman, Head of Connected Homes and Product Innovation, Direct Line Group | Ben Phillips, Global Head of Mobile, MediaCom

      How will the way you relax, cook, sleep or raise a family change by 2020? Find out in this interactive panel session, and see how the tech of the future will emotionally move people in a connected and cognified home.

    • 17:30 – 18:30

      Cocktails & Curation: Matt Mee, Chief Strategy Officer, MediaCom | Ian Forrester, Global SPV of Insight, Unruly

      End the week by taking a look at the best winners from the Media Lions.

    • 19:30 – 22:00

      Farewell to Cannes in Partnership with Global Goals

      Say goodbye to Cannes in style with screenwriter Richard Curtis, the MediaCom team and Global Goals.

    • 20:00 – 21:00

      Panel discussion: Richard Curtis, Screenwriter, Producer and Director | Sir John Hegarty, legendary advertising executive | Terry Savage, Chairman, Cannes Lions | Claudia González Romo, Chief of Public Advocacy, UNICEF

      Join Richard Curtis, broadcaster Emma Freud, and more, to celebrate the work and brands which have served to make a positive difference for people and the planet.

    • 9:00AM

      Breakfast & Check in

    • 9:45AM

      Welcome: Mark Heap, CEO, MediaCom APAC

    • 10:00AM

      Keynote Speaker: Jeanne Lim Ph.D., CEO, Hanson Robotics Ltd, joined by Sophia the Robot

    • 11:00AM

      Session Track 1:
      A. Unruly
      B. Facebook
      C. One Championship
      D. MediaCom x VERSA
      E. Verizon Media

    • 11:45AM

      Session Track 2:
      F. Google
      G. Twitter
      H. INCA
      I. MediaCom on Innovation
      J. TBC

    • 12.15PM

      Networking Lunch | Tech Garden | Unruly x Envision Keynote

    • 2:00PM

      Session Track 3:
      A. Unruly
      B. Facebook
      C. One Championship
      D. MediaCom x VERSA
      E. Verizon Media

    • 2:45PM

      Session Track 4:
      A. Google
      B. Twitter
      C. INCA
      D. MediaCom on Innovation
      E. TBC

    • 3:30PM

      Keynote Speaker: Hugh Evans, CEO, Global Citizen

    • 4:15PM

      Wrap: Mark Heap, CEO, MediaCom APAC

    • 4:30PM

      Bonus session: INCA Influencer Panel & Happy Hour

    • 5:30PM



With thanks to our partners

Location & Contact

The MediaCom Suite
Penthouse Suite 718-720
Hotel Martinez
73 Boulevard de la Croisette
Finding The Location
Take the lifts from the Hotel Martinez lobby to Level 7. Our suite is the first to your left as you exit the lift.


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