Awareness
100+ million adolescent girls feel embarrassed to go to school during their periods, ill equipped with rags instead of pads, they often drop out of school entirely. Plus, with minimal dialogue about menstrual hygiene at school or at home due to the taboo nature of subject, this is a reality they quietly endure. All these factors perpetuate the cycle of poverty and stunt a girl’s dream for a prolific future.
To help women break all barriers that hold them back from using a sanitary pad for herself or for her daughter and educate them on menstrual hygiene we set up ‘India’s largest Menstruation Camp’ in the country’s worst example of menstrual hygiene – Maharashtra.
Gillette leveraged a unique Thai ritual of scalp shaving before joining a monastery - the second significant shaving moment in a young Thai boy's life.
38 million Americans drive without insurance. We teamed up with some celebrities who definitely needed a second, third or fourth chance.
We identified every eligible hair donor in Israel using ground-breaking technology to encourage them to join our cause and donate their hair to cancer sufferers.
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