Consideration
Within the pain category, Osteoarthritis is the most common chronic disease among our target audience of adults aged 45+, usually affecting the knee joint. However, across Russia there are just 37 doctors for every 10,000 people, and the problem is that it’s particularly acute in Russia’s more remote regions, meaning people struggle to get timely diagnosis.
We collaborated with The Medical Research Center of Moscow State University and used their data and knowledge to build a unique solution that allowed people to diagnose Osteoarthritis from their own home.
The resulting tool also helped users identify the best treatments, as well as providing advice on how to minimise their pain via lifestyle changes.
Our tool provided a diagnosis for over 77m Russians.
Thais don’t consider milk suitable for consumption out of their home, so we developed our packaging to make Vitamlik the perfect companion for travel-hungry Thais.
Shell mapped hundreds of purchase intent signals to target consumers in real-time across US and China, scored on their intent to purchase motor oil.
Our mobile location strategy pushed Bose shoppers to their nearest store – and increased in-store revenue driven by search by 56%
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