We created, organised and live-broadcasted an e-sports event exactly like a real-life sports event but rather than a standard e-sports competition, we went beyond and incorporated elements of real football viewing experience such as live broadcasts, live game commentaries, different camera angles, and of course the tactical debates and discussions by pundits after the matches.
Along with a roster of football players and celebrities, including Acun Ilıcalı - who has his own TV channel and broadcasts - they all competed in Uncancelled Cup, which further maximised the popularity of the tournament.