Redoxon

Healthy Treat WIth A Tasty Twist

Summary

During a time when home cooking exploded, Redoxon capitalised on this trend by creating brand-infused recipes and content.

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Challenge

The vitamin media landscape was cluttered not only with health-related messages from other brands but almost every category was skewing communications towards well-being, hygiene and immunity territories.

Idea

Our audience reported how they liked the taste of our product so we stopped treating Redoxon as a supplement but rather as the food itself. We linked it to daily food occasions, making it part of consumers’ meal routines, standing-out from the category clutter by producing brand-infused recipes and content.

Results

Vitamin brand in Vietnam

#1

Spike in offline sales

158%

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Walgreens

Vaccine Readiness Model

People were hesitant about receiving the COVID-19 vaccine, and the supply and geographical distribution of doses were unpredictable. We needed to: Build brand trust with Walgreens for the vaccine. Drive vaccine appointments. Deliver 30M COVID-19 shots in arms.

Pokemon x Post Malone Concert 1

Pokémon

P25 Music

As part of Pokémon’s year-long 25th-anniversary celebration, a virtual concert experience headlined by music icon, Post Malone, was developed to convert music fans into Pokémon fans and took a hit song collaboration to #1 in the charts.

Uber

Move What Matters

Here’s a puzzle. When your service is all about moving people, what do you do when people aren’t allowed to move? You take a stance, boycott your own product then find a way to help.

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