Redoxon

Healthy Treat WIth A Tasty Twist

Summary

During a time when home cooking exploded, Redoxon capitalised on this trend by creating brand-infused recipes and content.

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Challenge

The vitamin media landscape was cluttered not only with health-related messages from other brands but almost every category was skewing communications towards well-being, hygiene and immunity territories.

Idea

Our audience reported how they liked the taste of our product so we stopped treating Redoxon as a supplement but rather as the food itself. We linked it to daily food occasions, making it part of consumers’ meal routines, standing-out from the category clutter by producing brand-infused recipes and content.

Results

Vitamin brand in Vietnam
#1
Spike in offline sales
158%

Festival of Media Global 2022
Bronze
The Effectiveness Award
Festival of Media APAC 2022
Silver
Best Engagement Strategy

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