Healthy Treat WIth A Tasty Twist


During a time when home cooking exploded, Redoxon capitalised on this trend by creating brand-infused recipes and content.

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The vitamin media landscape was cluttered not only with health-related messages from other brands but almost every category was skewing communications towards well-being, hygiene and immunity territories.


Our audience reported how they liked the taste of our product so we stopped treating Redoxon as a supplement but rather as the food itself. We linked it to daily food occasions, making it part of consumers’ meal routines, standing-out from the category clutter by producing brand-infused recipes and content.


Vitamin brand in Vietnam
Spike in offline sales

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