AkzoNobel

Reassuring your new home

Summary

To highlight the solvent-free anti-allergen nature of Dulux paint, we turned some of the world’s most famous paintings into Dulux masterpieces.

Reassuring your new home

Challenge

Few parents realised that the paint on their children’s bedroom walls could be causing their allergies, and that by switching brands they could alleviate allergy problems

Idea

Famous paintings by legendary artists like Van Gogh, Picasso and da Vinci were being toured around the new art galleries and museums of China. So, we hijacked old master portraits – but with the subjects wearing a mask, having a fever, or running away from their home to bring to attention the allergies caused from certain paint.

Results

Impressions
400m
Increase in unique visitors in Dulux’s online store in a month
500%
Sales of Breath Pure Zero more than doubled

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