Zales Jewelers

Pride

Summary

Influencers kicked off the campaign by posting Call To Actions for audiences to submit their own “walk” to join the parade. Submissions would include someone walking from left to right on screen so when the videos were stitched together in IG stories, it simulated a continuous walk, from one submission seamlessly to the next, for three days until Pride Sunday. On Pride Sunday, our LGBTQ+ influencer partners went LIVE on Instagram with Zales to talk about what Pride meant to them.

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