Challenge
Awareness
Summary
1 in 3 people in the UK have experienced money-related stress in the last month. In typical British fashion, instead of talking about it, Brits tend to keep it quiet because talking about the money can make them uncomfortable. Research showed money is a more sensitive subject for UK families than sex, religion or politics. We needed a new way to demonstrate the brand promise of being ‘by the side of every generation’, and to convince people that Lloyds Bank were best placed to help them with their finances.
