Awareness
Car insurance is unaffordable for millions of people, which is why 13% of motorists (38 million people) drive uninsured. The problem is Direct Auto is virtually unknown with just 6% unaided awareness and outspent in the marketplace with 1% SOV despite offering affordable and accessible coverage.
We showed that everyone deserves a second chance, even those on more than that. We did this by working with celebrities’ people had heard of for the wrong reasons and showed that everyone deserves an opportunity to right their wrongs.
We reached our target audience in the channels they couldn’t miss us and ensured that our celebrity partners stood out – in video content, in social, audio and in out-of-home.
Awareness skyrocketed 24% in the first month, driving 11.2% more quotes.
We drove a 10% growth in sales.
Almost half of German people don’t know KLM is an airline. So, we created the most ambitious campaign in the airline’s 100-year history to set the record straight.
We highlighted the Aztec origins of Day of the Dead, helping to sell 5.2% more beer.
Whisper created ‘India’s largest Menstruation Camp’ to break all barriers which hold a woman back from using a sanitary pad for herself or for her daughter.
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