Challenge
Awareness
Summary
Pantene’s Beautiful Lengths is a global initiative to ensure that women get the wigs they need to help them feel like a person again. Over the last eight years, almost 70,000 wigs have been created in Israel – but it’s still not enough. Rather than waiting for those eligible to come to us, we would actively identify people with the power to make a difference. Only then would we seek to persuade them to change lives.
