We noticed eCommerce was up dramatically – 64% year-on-year – and people were watching more TV than ever before thanks to the lack of alternative activities. We also found that not only did eight million of Turkey’s households have smart TVs, but the average time spent on TV nationally was up by a staggering 30% year-on-year.
Using these insights, we built something unique – a supermarket you can access via your TV. Viewers watching on Smart TVs were able to turn interactive overlay ads into a shop entrance. Remote control buttons would enable them to select products for their trolley via QR codes or an onscreen digital catalogue, and if they preferred to shop in our physical stores, they could even find out how many people were in their local CarrefourSA store and discover if it was safe to visit.