28 MAR 2022
Eight years ago Anna decided to donate her hair to people with cancer. A few years later ads started to appear for the charity Zichron Menachem where she donated her hair. When she joined MediaCom she was delighted to find out it was actually MediaCom doing the posting! Anna intends to cut her hair again so it can be made into wigs for cancer sufferers in the future.
I was born in Ukraine. When I was two years old, my family moved to a very small village in the north of Israel.
Growing up, I loved ice skating and at the age of five, I began skating at the neighbourhood skating rink. When I was in my twenties I moved to the big city of Tel Aviv. My professional interest was marketing and analyzing data. I earned a BA in Business Management and Marketing and received an additional degree in Management Culture and Art Institutions from the University of Tel Aviv.
Eight years ago, I decided to donate my hair to people with cancer. At home, I cut 30 centimetres of my hair and sent it to Zichron Menachem. A few years later, I started to see that from Zichron Menachem. I was very happy to see that they'd become better known in the country. When I joined MediaCom as a Media Buyer, I was delighted to find MediaCom in collaboration with Zichron Menachem and Pantene Pro-V. What an amazing opportunity I had to be a part of making a difference in something that means so much to me and to many others.
This year, the campaign won an international Effie Award for social and public activities. I'm now growing my hair and I will donate again soon. I'm Anna and I'm a TV Buyer at MediaCom Tel Aviv.