the bigger picture

Inclusive Influence: Representing all category voices

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More than ever, marketing must reflect the changes in business and society to ensure that all audiences have their voice represented physically and emotionally.

Despite spends on influencer marketing expected to grow by 4x to US$2.6 billion in APAC by 2025, social and influencer strategies do not properly reflect the realities of how consumers buy and behave.

the bigger picture Inclusive Influence white paper

Download the full version of the white paper here

Media Com Inclusive Influence Website 16x9 Poster INKIRIS 9 May2022

loop_live APAC

Experts from MediaCom and GroupM join loop_live to discuss the gaps to note and the practical solutions to greater Inclusivity in planning in this recorded session of loop_live!

  • Keynote: Why does Inclusivity matter and How do we become more inclusive in influencer strategies?
  • Spotlight: Case study feature on how adidas made enjoying football a safe & inclusive experience for all
  • Ask us anything in the Live Chat as we bring perspectives from the region in our panel discussions with topic & local experts
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Presenters

Claire McAlpine, Joint Head, SoicalChangeHub, MediaCom UK

Arthur Altounian, Vice President, Client Strategy & Growth, INCA APAC

Joyce Chua, Regional Communications Planning Director, MediaCom APAC

Aileen Lagman, Managing Partner, MediaCom Philippines

Wendy Siew, Managing Director, MediaCom Japan

Rachel Andrada, Strategy Manager, MediaCom Australia

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