How should brands be addressing digital disruption?

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Digital Disruption Part 2

Blink Consulting, MediaCom’s digital transformation consultancy, estimates some $2tn of revenue is at risk over the next five years if marketers fail to address expected disruption in their use of digital, data, and technology.

Blink Consulting has published it’s second instalment in a new multi-series report identifying where brands should focus their efforts in tackling digital disruption.

In this second piece, Blink Consulting looks at nuance that should decide disruptor prioritisation by category, apply their Digital Disruptor Framework to demonstrate how to best prioritise the ten disruptors identified in the first instalment, and then break down the steps brands should take to address disruption; how to assess impact, build a transformation roadmap and action plan.

Download the report here.

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