Behind the Campaign

Day of the Trapped

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It's time to meet the team in Colombia behind M&M's award-winning campaign 'Day of the Trapped'. The campaign restored the sweetness of people by building a bespoke gifting platform and using the power of social media to spread the love. Colombians were able to send a gift to their loved one on “El Día del Amor y la Amistad”, and more importantly, thank them for staying home and keeping everyone safe.

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