the bigger picture

Addressability: bringing trust to targeting

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Trust in media targeting has been eroded to breaking point. While advertising delivered through personal technology now makes up 48% of media investment, only 1% passes the relevance test.

Breaking this trust barrier starts with reframing what personalization can mean for brands. When done well it can be a sustainable, full-funnel growth driver.

The next era of effectiveness will be unlocked by integrated, addressable media and message. We invite you to immerse yourself in this opportunity.

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loop_live APAC

Join us virtually to explore how to win with consumers through addressability. Experts from MediaCom, Uber and Hogarth explore best in class practices and watch outs, to help bring trust to targeting.

Keynote: What is Addressability and Why use it
Spotlight: Doing it right with UberEATS
Panel: Diverse Perspectives on Addressable Solutions
Ask us anything in the Live Chat

Click here to watch full loop_live event.

Presenters

Sid Correya, Digital &Innovation, MediaCom

Joyce Chua, Communications Planning, MediaCom

Alex Ngiam, Strategic Media Lead, Uber APAC

Blake Moseley, Addressable Product Lead, Hogarth

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