20 MAY 2020
With the future of mobility presenting opportunities for marketers, this white paper investigates this new experience ecosystem
Autonomous vehicles will revolutionise personal mobility and usher in an era of highly visual, immersive, intelligent and commerce-enabled in-vehicle passenger experiences. China is poised to become the first and largest market for autonomous vehicles, with widespread adoption predicted over the next decade.
Experts from Baidu, Audi and Bose share their unique perspectives and advances in this space to help understand how passengers and consumers will experience future mobility, and look at the opportunities for advertisers and marketers to develop the new experience.
Compiled through desk research, expert interviews and MediaCom’s expertise in how media can drive brands’ growth, the paper illustrates what the future of mobility looks like and provides an innovation toolkit for brands to capitalize on new media developments.
Howard Thompson, CSO of MediaCom China said, “The vehicle as a ‘third space’ will transform media consumption, and both opportunities and challenges will arise for advertisers’ organizations, product portfolios and marketing strategies. We aim to guide our clients and the wider industry in this journey with immense opportunities for innovation and consumer engagement.”
Zuo You, Head of Connected Car and Data, Audi China Enterprise Management said, “Autonomous vehicles and smart cities infrastructure could vastly improve the mobility experience of people living in megacities. We also see that the ability to communicate with premium car owners and riders whilst in their car and based on real-time location could be an interesting new opportunity for marketers and agencies and therefore we are invested in creating solutions that facilitate this.”