WPP commit to Net Zero by 2030

Net zero 2568x1445px

Our commitment is to reach net zero in our value chain by 2030.

The science is clear: to keep global temperatures from rising 1.5ºC above pre-industrial levels, we all have to halve global emissions by 2030 and reach net zero by 2050.

WPP has been actively reducing the carbon emissions produced by our operations since 2006. We are now setting targets that increase the rate of reduction to go beyond the required carbon reductions outlined in the Paris Agreement. We are also broadening our commitment to include the emissions produced in our supply chain as well as those from our direct operations. We’re doing this because it is the right thing to do, and we are sharing our goals in this plan because we recognise that to meet our targets, we need to collaborate with others.

Our goals

We will reduce the emissions from our own operations to net zero by 2025. Our own operational emissions (known as scope 1 and 2 emissions) are those we have most direct control over – our company cars, natural gas usage and the electricity we use in our buildings. These account for 1.7% of our total carbon footprint.

We will reach net zero in our supply chain by 2030. Our supply chain emissions (known as scope 3 emissions) come from the products and services we buy, such as cloud space or the materials we use to produce advertising content. These emissions account for 98.3% of our total carbon footprint. Our goal includes an industry-first: we are including the carbon emitted from the advertising we place in the media on behalf of our clients – which represent over half (55%) of all the emissions in our supply chain – in our target to reach net zero.

To read more, including on our next steps, visit WPP’s sustainability homepage.

Looking for inspiration?

Sign up to keep updated by our thought leaders on brand growth and media trends.

Sign Up
CTA right arrow