22 JUL 2021
MediaCom China’s consulting arm, Incite Consulting, identifies seven strategies for brands aiming to succeed in the Chinese market.
As the world continues to navigate through COVID-19, China has recovered well and recorded a 7.9% increase in Q2 2021, and while domestic consumption skyrocketed, competition consequently has become more intense.
Through this exclusive report, 20 senior executives from various leading companies reveal digital reformation, geographic diversity, income disparity and global uncertainty as the four areas impacting business strategies. Incite Consulting goes on to reveal seven strategies to combat these issues and accelerate growth in China in 2021 and beyond.
This white paper explains how business in China should prioritise quality standards, the growth of loyal groups of followers via bespoke branded communities, the prominence of vertical integration and more.
Saw Gin Toh, Managing Partner, Incite Consulting said: “Given that ‘business as usual’ is no longer an option, this white paper captures the poignant strategies business leaders require and will help companies in their understanding of China.”