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Rabbi Bot tops WARC’s Media 100 ranking

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Work by MediaCom Connections Tel Aviv for P&G’s Always brand has been named as the most awarded media campaign in global competitions in the WARC Media 100 2021.

Rabbi Bot involved the creation of a phone app that allowed orthodox Jewish women to discover when they were permitted to restart intimacy with their partners after their periods. It has previously won awards at Cannes Lions and the Media Grand Prix at Eurobest, among others.

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Other MediaCom campaigns to feature in the Media 100 list include Sons Share the Load for Ariel in India (#5), Pantene’s BrA.I.ds of Strength in Israel (#7) and Say It Proud for Head & Shoulders Indonesia (#17).

MediaCom Connections Tel Aviv was also named as the second most awarded agency globally, with MediaCom London in 7th position and MediaCom Jakarta at number 10.

Overall, the MediaCom network ranked second, which had been delayed due to the pandemic and, where possible, covers the awards that would have been handed out in 2020 under normal circumstances.

The ranking for campaigns run in 2021 will be announced in the new year.

I’m delighted to see so much standout work from MediaCom offices around the world. Twelve entries on the list is a fantastic performance by our teams and credit goes to our brave clients who have backed our ideas to deliver great results through what was a tough year for us all.

Nick Lawson, Global CEO, MediaCom

Separately, MediaCom Connections Tel Aviv has also just been recognised by Israel’s President for its work on promoting diversity. The agency’s work on Oral-B, with ads featuring parents from across Israeli society, took the top spot and it was the first time it has been awarded to advertisers and marketers.

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