P25 Music campaign named Webby winner

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Work by MediaCom's Creative System’s team for Pokémon has been named as a winner at the 26th Annual Webby Awards.

As part of Pokémon’s year-long 25th-anniversary celebration, a virtual concert experience headlined by music icon, Post Malone, was developed to convert music fans into Pokémon fans and took a hit song collaboration to #1 in the charts.

The award-winning campaign was a creation between MediaCom's Creative System team in partnership with The Pokémon Company International as well as Universal Music Group, Media Monks, Partizan and JSM Music.

Both the #BEBOLD for Ellesse and Get in the Game for Duracell campaigns also received honoree mentions.

The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Internet experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.

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