04 MAR 2022
MediaCom has been named as Asia Media Network of the Year at the 2022 Spikes Festival.
The awards, which honour the best creative work from across Asia Pacific, was held virtually as the network picked up 14 awards as well as the Media Grand Prix for its work on SK-II’s VS Kaiju, a campaign series of iconic female athletes from around the world addressing the challenges they faced in making the delayed Tokyo Olympics.
The same campaign also picked up a Gold for Best Use of Branded Content and a Silver for Best Use of Integrated media. The network’s work on the brand’s Center Lane campaign also won a Silver in the Branded Content category.
MediaCom was also credited as media partner for a series of other campaigns including The ALT BLACKS for Steinlager, which won the Entertainment Grand Prix as well as another Media Gold Spike for its work on UberEats in Australia.
These are fantastic results for our teams right across the region who have made brilliant ideas come alive via media. As a judge on the media jury, I can genuinely say that there were many outstanding campaigns amongst the 239 entries we’ve reviewed. Therefore, particular praise rightly goes to our SK-II team who have created an iconic message that empowers women and builds confidence among the brand’s target audience. With the games delayed by a year, they have been flexible in their ideas and execution and created real change for millions of women.
This is a big recognition for the SK-II global marketing leaders for being bold and resolute in investing behind purpose to drive a positive change. We’re extremely thankful to the jury and the industry leaders for recognising this effort and to our teams at SK-II, MediaCom, WPP Black Ops and GREY for bringing this communication to life.
The full winners can be found here and the list of MediaCom winning campaigns are:
SK-II VS Kaiju, Japan
MEDIA Use of Branded Content created for Digital or Social GOLD
MEDIA Use of Integrated Media SILVER
SK-II, Center Lane, Japan
MEDIA Use of Branded Content created for Digital or Social SILVER
SOCIAL & INFLUENCER Innovate Use of Influencers SILVER
UberEats, Tibe for Love, Australia
ENTERTAINMENT Brand Integration & Sponsorship/ Partnership BRONZE
MEDIA Use of Social Platforms BRONZE
MEDIA Use of Real-Time Data GOLD
SOCIAL & INFLUENCER Real Time Response BRONZE
The ALT BLACKS, Steinlager, New Zealand
ENTERTAINMENT Brand Integration for Games, GOLD
ENTERTAINMENT Live Broadcast/ Live Streaming BRONZE
ENTERTAINMENT Use of Digital & Social SILVER
UberEATS, GREY WIGGLE, Australia
STRATEGY & EFFECTIVENESS Travel, Leisure, Retail, Restaurants & Fast Food Chains BRONZE