07 NOV 2022
MediaCom’s team in Mexico has landed one of the top prizes at the Festival of Media Latin America, thanks to work for AB InBev with Corona and Cerveza Victoria, Kellogg’s and Bayer with Asprina.
The agency picked up six Gold and three Highly Commended trophies at a virtual ceremony on November 3rd. The MediaCom LATAM network was shortlisted 17 times in total, with work from Mexico, Colombia and Argentina being recognised.
The most successful campaign was Native Sportscasters for AB InBev brand Corona, which picked up Golds for Inclusive Campaign of the Year and Best Local Execution of a Global Brand as well as Highly Commended awards in the Best Use of Traditional Media and Best Campaign led by Cause categories.
A campaign for Cerveza Victoria, Perreos Virtuales, won Golds in Best Use of Technology and Best Event or Experiential Campaign, while work for Bayer brand Asprina picked up Gold in the Best Launch or Relaunch Campaign and Kellogg’s Always Close To You landed the Best Integrated Campaign Gold.
We’re delighted to win this award, which reflects the high standards that MediaCom Mexico and the rest of our LATAM network apply to our work for our valued clients. We couldn’t create these effective campaigns without their support and backing for our insights and activations.