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MediaCom launches LookUP: an inclusive business acceleration program created for future leaders

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MediaCom launches LookUP: an inclusive business acceleration program created for future leaders

Earlier this month, MediaCom APAC welcomed a host of its C-suite clients and partners to the official launch of LookUP: a newly created inclusive business acceleration programme for the media and creative industries which is aimed at passionate individuals who are motivated to advance and ready to put valuable business and life lessons into action.

True to MediaCom’s People First, Better Results ethos, LookUP is a fully inclusive, industry-wide initiative created in partnership with some of the most progressive companies in the industry who will work together with a shared mission to collectively drive change for good.

The expansive partner list of those progressive companies already supporting LookUP includes Facebook, Spotify, Google, Unruly, LinkedIn, Mediacorp and Netflix. Each partner will host a workshop and share content which has been curated by a diverse and divergent group of individuals with a particular focus on creating a level playing field for future leaders.

Mark Heap, CEO, APAC, said, “When we look around at our industry today there is some progress being made to drive change within our industry and provide equal opportunities for our people to grow. However, by operating in single company siloes we cannot drive change fast or fiercely enough.

We created LookUP to bring together the most progressive companies in our industry, work together with a shared mission and collectively drive change for good. Our vision is to create a program of meaningful business lessons to unlock growth potential and level the playing field for all.

We’re so excited to have finally kicked off LookUP! We’ve had tremendous support from the industry so far, and we have an amazing line up of partners and content for next year.”

Regan Baillie, Chief Business Development and Marketing Officer, APAC added: “LookUP is a natural fit for us as our ethos is People First, as at the heart of LookUP is an inclusive programme to welcome and benefit everybody to provide them with business lessons they need to accelerate in their own careers”.

The inaugural LookUP workshop in partnership with Facebook took place in Singapore on Friday 18 October. Entitled ‘Managing Bias’ presented by Kelly Olafson, is a two-hour foundational training course using academic and industry research, and examples, to illustrate four types of unconscious bias prevalent in the workplace. This course offered actionable strategies attendees could use to increase awareness of and counteract unconscious bias in the workplace.

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