10 SEP 2021
Two global MediaCom campaigns have been crowned best-in-class at the World Media Awards 2021.
Work on the launch of the iconic PS5 gaming console was the winner in the Media & Entertainment category, while Shell ‘Pitch the Future’, which tasked STEM students from around the world with tackling four real-world energy challenges, won in the Corporate Influencer section.
The awards celebrate the power of international content-driven, cross border advertising as the agency picked up two of the nine prizes available at the ceremony in London.
This success highlights MediaCom’s continued success at key
international advertising awards. The network is the current Global Media Network
of the Year at both Eurobest
of Media Global and recently won four prizes at the Cannes
Lions, including a Gold for its work on the 25th anniversary
event for Pokémon.
“These were powerful campaigns that delivered real business benefits. Our deep understanding of the challenges facing these brands and consumer behaviour enabled us to identify the most effective route to success.”