Awards

MediaCom dominates M&M Global Awards 2021 shortlist

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MediaCom has topped the shortlist at the M&M Global Awards with 37 separate nominations.

The agency also has two markets in the top five with MediaCom Connections Israel the most shortlisted agency with 12 nominations and MediaCom US accounting for six. Overall, 10 different markets and regions, ranging from Russia and Croatia to Malaysia and China, contributed to our performance.

The shortlist recognises a mix of work for big global brands such as adidas, Always, Dove, Pedigree, PS5 and Uber, as well as local icons such as Dobry in Russia and Kraesj Pink in Norway.

This strong performance builds on MediaCom’s strong track record at the M&M Global Awards, which recognise excellence in media thinking around the world. The agency has been named Network of the Year nine times in the last twelve years.

On top of our Media Network of the Year titles at Festival of Media Global and Eurobest, as well as our recent success in Cannes Lions, this achievement is another demonstration of the fact that the work we do is not just brilliantly effective but also market leading. The benefits of our Seeing the Bigger Picture proposition include more innovative and more impactful work, and this is reflected in our continued strong awards performance.

Nick Lawson
Global CEO

Full list of MediaCom’s shortlisted entries

Best Campaign Driven by a Low Budget


Best Campaign for Fashion, Beauty & Retail


Best Campaign for Financial & Utility Services


Best Campaign for FMCG

  • Dove Asks China to Put Pleasure First, Dove, China


Best Campaign for Pharma & Healthcare


Best Campaign for Technology & Telecommunications


Best Campaign led by Cause

  • Rabbi Bot, Always, Israel
  • Similac Touch, Similac, Israel


Best Campaign led by Data


Best Campaign led by Digital

  • Winning Retail Search, adidas, APAC
  • Rabbi Bot, Always, Israel
  • Animal Crossing, Ally Bank, USA
  • Reddit, Ally Bank, USA


Best Campaign led by eSports or Gaming

  • Uncancelled Cup, adidas, Turkey


Best Campaign led by Event/Experiential

  • Dogvertising, Pedigree, Croatia


Best Campaign led by Talent

  • Uncancelled Cup, adidas, Turkey


Best Campaign led by Technology

  • Dogvertising, Pedigree, Croatia
  • Rabbi Bot, Always, Israel
  • Similac Touch, Similac, Israel


Best Campaign led by the Creative Idea

  • Rabbi Bot, Always, Israel
  • Similac Touch, Similac, Israel


Best Communications Strategy

  • 2020’s Biggest Entertainment Launch, PS5, Global
  • Tracing the Goodness of Dobry, Dobry, Russia
  • Move What Matters, Uber, USA


Best Integrated Campaign

  • 2020’s Biggest Entertainment Launch, PS5, Global


Best Local Execution of a Global Brand

  • Rabbi Bot, Always, Israel
  • Addressable TV, CarrefourSA, Turkey


Best Tactical Campaign Response to COVID-19

  • Dove Asks China to Put Pleasure First, Dove, China
  • Uncancelled Cup, adidas, Turkey
  • Move What Matters, Uber, USA


The Effectiveness Award

  • Dogvertising, Pedigree, Croatia
  • Rabbi Bot, Always, Israel

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