19 JAN 2022
Appointment made following Mark Heap’s imminent move to sister agency Mindshare.
MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.
McPetrie, who will also continue in his current role of Greater China CEO, will expand his remit to lead the regional operations of the WPP-owned network and take responsibility for more than 1600 people across 21 offices. He will also join the MediaCom Worldwide Exco, reporting directly to Global CEO Nick Lawson, and will commence his new role mid-February.
Having spent the past six years leading MediaCom in Greater China, Rupert is an exceptionally focussed and successful leader who will draw on his extensive knowledge and expertise in the region. Combined with his previous experience of leading regional operations during his time as Central and Eastern Europe CEO at Zenith, he will drive the vision and culture at MediaCom APAC.
Rupert is quite simply a brilliant leader. Throughout his time leading our China operations, he has developed numerous client solutions and brought the best talent to our agency via game-changing solutions and capabilities, such as Incite Consulting and China Passport. All his great work has grown our business from number 6 to number 2 in market, and we look forward to him reapplying this magic across the region building on Mark’s outstanding legacy.
I am thrilled to take on this expanded role and have the opportunity to work with all our people and clients to build on the strong business momentum we have in the region. This is in part due to the recent slew of new business wins, such as The Coca Cola Company and Bayer, but importantly also down to our incredible clients and the work we do for them across APAC. Our People First, Better Results proposition has been at the heart of our growth, together with our extended Bigger Picture capabilities that drive our clients’ businesses forward.