11 OCT 2021
One of Britain’s most influential women, Eni Aluko, has joined MediaCom Creative Systems in the newly created role of Board Advisor.
Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion. Both parties will now actively seek ways to use their expertise to deliver greater social impact for brands and wider society.
Her new role at MediaCom builds on the long-standing professional relationship she has forged with Misha Sher, the agency’s Global Head of Sport, Entertainment & Culture.
In addition to her 102 England football caps, Eni has had a trailblazing career spanning sport, law, media, business, and philanthropy. Most recently, she has been appointed as the first-ever Sporting Director of Angel City FC in Los Angeles, tasked with building a team that makes as much impact off the field as it does on it. Founding investors in the team include Serena Williams, Eva Longoria, Billy Jean King and Natalie Portman, and all the team’s commercial partners invest 10% of their fees into causes that positively impact society at large.
“I’ve had the privilege of knowing and working with Eni for many years. Her incredible drive to challenge conventions and desire to leverage her profile for greater good is something I’ve always admired. She is highly regarded within our business, and we strongly believe that by broadening the nature of our relationship we can make a big impact in areas that are shaping today’s culture,” said Misha Sher.
I’ve known MediaCom for many years and have always admired their People First culture. I am particularly excited at the prospect of helping MediaCom leverage its brand and media relationships to address some of the biggest challenges that we face a society. I’ve always been motivated by making a meaningful difference, particularly in areas of female empowerment and equality and I am very motivated by what we can collectively achieve in this space.
Stef Calcraft, Global CEO of MediaCom Creative Systems said: “Eni is a hugely influential role model who transcends her sport. She epitomises our Seeing the Bigger Picture ambitions, not only in the UK and EMEA, but in the US and beyond. In looking to inspire positive social and cultural change, in partnership with our clients and wider network, Eni will enable us to reach higher and further. We are all very excited at what the next chapter together will bring.”