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MediaCom secures prize sextet at Festival of Media North America
MediaCom’s ground-breaking work for Ally in the US has secured a trio of prizes, including two Golds, at the Festival of Media North America.
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Your B2B customer is a millennial and a digital native. Is that who you’re targeting?
It’s time to harness data, navigate complexity, and deliver on the unification promise, says Kristin Gower, Global President, B2B Practice, EssenceMediacom.
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MediaCom Mexico named Agency of the Year at Festival of Media Latin America
MediaCom’s team in Mexico has landed one of the top prizes at the Festival of Media Latin America, thanks to work for AB InBev with Corona and Cerveza Victoria, Kellogg’s and Bayer with Asprina.
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MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
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Innovation can be hard to define, but it does not need to be hard to deliver
Innovation is an evergreen topic on marketing agendas. We all talk about it, brands demand it – but what is innovation as it relates to marketing? Lorna Wilson, Global Consultant and Head of Innovation, Blink Consulting, explains.
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