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MediaCom becomes The Coca-Cola Company’s global media agency as part of WPP’s OpenX team

WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.

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Being part of the climate solution

MediaCom UK is five years into its sustainability journey. Helen Brain and Pauline Robson, who lead the charge, outline the practical steps that the network has already taken - and where it will look next.

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Want growth in China? Try a value proposition

For years, Western brands have focused on affluent consumers in China. In 2022 the new source of growth will be value, says Saw Gin Toh, Managing Partner at Incite Consulting (The Growth Division of MediaCom China).

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Innovating Beyond Silicon Valley: Lessons from China

The world’s manufacturing hub is also a new focus for marketing innovation, Shwetal Shah, Technology Partnerships Manager at MediaCom, explains why learning from China will be critical in the future.

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Automation Uncovered I: Measuring what Matters

Marketing automation should be top of mind for all modern marketers. With new technology coming on stream every day, organisations are exploring how automation can make their marketing more effective, more efficient, and more accountable.

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MediaCom launches Creative Analytics to drive creative performance

Find out more about how we are using AI and data to provide greater insight into future creative performance

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In Conversation with Jamie Singleton, Signet

In Conversation with Jamie Singleton, Signet

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Meet the Winners of MediaCom's 'Pic Me' Global Photography Contest

Meet the Winners of MediaCom's 'Pic Me' Global Photography Contest

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