POSTED 26 JAN. 2021
Data, Analytics & Insight • Permanent (Full Time)
Head of Data Integrity
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to MediaCom
The Head of Data Integrity sits as part of the Connected Execution team which handles digital activation for global clients across Paid Search, Paid Social and Programmatic Buying. The Head of Data Integrity will be responsible for leading the vision for end to end data management and leading a team of specialists across Ad Operations, Visualisation, Analytics and Insight. They will be responsible for data integrity, data visualisation and test and learn within activation.
Objectives of the Role:
The Head of Data Integrity will be responsible for leading the vision and delivery for end to end data management and leading a team of specialists across Ad Operations, Visualisation, Analytics and Insight. They will be responsible for data integrity, data visualisation and test and learn within activation.
The candidate will have a varied background in Digital Analytics practices. The role requires an advanced understanding of analytics and ad tech as it applies to biddable media ecosystem. Including experience and understanding of the Paid platforms (DSP’s, Social and search platforms) adserving technologies and analytics providers (GA and Adobe). They should be able to lead a team to deliver powerful visualisations, in tools such as Tableau, PowerBI and datorama
The Head of Data Integrity will work with Senior Clients, Account teams and the biddable specialists to analyse campaigns rigorously, to define how performance should be set up, tracked and measured. This individual will lead a team to create, organise, interpret and accurately analyse complicated, disparate, large scale data and visualise findings in a way that conclusions and recommendations can be easily drawn. The candidate will have excellent communication/data storytelling skills, and be able to distil complex ideas for non-technical audiences
Key Areas of Responsibility and Accountability:
Key Performance Indicators:
• Product: Elevate the importance of our craft; take responsibility and ownership of team output