Growth is what all brands want but today it seems like it’s harder than ever to find. The global economy is stalling, and many advanced nations are experiencing some of their lowest growth in decades. Even China is slowing down. Many consumers have responded to the gloomy outlook by cutting spending, and that’s bad news for brands at a time when many are already struggling with media fragmentation and the challenges of digital disruption. And yet, there are still ways to ensure brand growth… you just have to know where to find them. In this issue of BLINK, we do exactly that, celebrating companies such as Tesco, Snickers and Shell and the new approaches we have executed on their behalves to help create growth.
Each issue focuses on a specific topic or trend currently affecting the media industry and allows industry experts and insightful observers to share experiences and viewpoints.View All Issues